I’m not stupid (subjective I know!), I understand why supermarkets re-arrange the entire store, it’s so that we’re forced to walk up/down, left/right to find what we’re looking for, it forces us to be subjected to all sorts of new marketing, promotions, products that we wouldn’t normally in robot shopping mode, but it pisses me off! How can any marketing method that involves annoying the clients be a good thing!
Suspect this comes into the ‘Everyone else does it’ so it’s ok category, well stop being a sheep and be different, different is good, make a point of being different. Today’s vitriol is aimed at Morrisons, but don’t think the rest of you get off scot free, all I wanted was to dash in, grab some paracetamol, and be gone. They managed to introduce the self scan tills to improve and accelerate my shopping experience, and then took it all away by making me wander lost, resorting to navigating by signs above the aisles that have no reference to what’s in them.
Initially this was worthy of a mention under ‘Change is Bad’, but i was tired and had 20 minutes in the car to self rant so you get a page all to yourself 🙂